If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMil
A strategy expert, arguing that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, offers a new set of principles and an updated
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expen