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《國際行銷學》(International Marketing, 17e) 探討全球性議題，並說明國際行銷業相關的種種概念。本書強調競爭策略在不同國家市場中的影響。書中提供一種方法與架構，有助於了解及分析任何國家或區域在文化和環境上的獨特性。本書目的是要引起讀者對各大企業管理實務的興趣，並能了解從全球觀點來看國際行銷管理策略的重要性。書中透過簡要又時而幽默的當前實例吸引讀者並增進對書中觀點、概念與

Aimed at focus group practitioners, scholars, and undergraduate and graduate students, this volume consists of an annotated listing of focus group studies and research from 1997 to 2006 in the arts an

In this second volume in a two-volume set (reprint, 2008), Walden, a librarian at Ohio State U., compiles focus group studies and research literature in English from 1998 to 2007 in medical and health

Discover how the latest financial theories connect with what today's organizations are actually practicing in business with Graham/Smart/Megginson's CORPORATE FINANCE: LINKING THEORY TO WHAT COMPANIE

This book is a tribute to Paul Erd\H{o}s, the wandering mathematician once described as the "prince of problem solvers and the absolute monarch of problem posers." It examines -- within the context of

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook. Additional updates include:1.Nne Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and

In Reformed Sacramentality, the late Graham Hughes discusses the role of physicality in worship. He contends that to counter the Reformed tradition’s vulnerability to a cultural colonization by

Using cultural proficiency as a lens, the authors guide educators through the process of gathering and analyzing data to meet the needs of historically underserved students.

Education, equity and inclusion, and other researchers from the US present 14 essays on the issues black males face as student-athletes in colleges, and as administrators and academic support staff, a

Wehmeyer (special education, Kansas U.) et al. articulate, for teachers, how to promote self-determination in students who have intellectual and developmental disabilities and the available methods fo