Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Chaffey, a marketing trainer and consultant who lectures in e-commerce at universities in the UK, and Smith, a marketing author, speaker, and adviser, offer marketers and undergraduate and graduate st
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up
