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This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eigh

In 2008 the world experienced the Great Recession, a financial and economic crisis of enormous proportions and the greatest economic downturn since the 1930s. In its wake, unemployment became a key preoccupation of West European publics and politicians. This comparative study considers the policy debates surrounding unemployment in the United Kingdom, Germany, France, Italy, Denmark and Switzerland since 2008. With an over-arching focus on drawing out cross-national commonalities and differences, the authors ask whether patterns of political communication vary across countries. Their analysis draws on interviews with labour market policy-makers in the six selected countries, and paints a revealing picture. Appealing to researchers in comparative politics, political communication and welfare state research, this book will also interest practitioners involved in labour market policy.