This volume provides the first comparative survey of the relations between the two most active book worlds in Eurasia between 1450 and 1850. Prominent scholars in book history explore different approa
Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.3.Diversity, equity, and inclusion. Attention to racial justi
This book engages in an interdisciplinary study of the establishment and entrenchment of gender roles in early modern England. Drawing upon the methods and sources of literary criticism and social hi
On Trinidad, the island of the steel pan, calypso, and carnivals, Annabelle Castello grows up in the impoverished Bristol Village before circumstances transport her to the affluent city of Port-of-Spa
On Trinidad, the island of the steel pan, calypso, and carnivals, Annabelle Castello grows up in the impoverished Bristol Village before circumstances transport her to the affluent city of Port-of-Spa
