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《國際行銷學》(International Marketing, 17e) 探討全球性議題，並說明國際行銷業相關的種種概念。本書強調競爭策略在不同國家市場中的影響。書中提供一種方法與架構，有助於了解及分析任何國家或區域在文化和環境上的獨特性。本書目的是要引起讀者對各大企業管理實務的興趣，並能了解從全球觀點來看國際行銷管理策略的重要性。書中透過簡要又時而幽默的當前實例吸引讀者並增進對書中觀點、概念與

John Money's career constitutes the foundation of pediatric psychoendocrinology. In this book he takes a second look at his publications on many different psychoendocrine syndromes, intersexual or her

A century's worth of information on the physical, social, and mental effects of child abuse and neglect is gathered together in this extraordinary study. John Money adopts the historical figure of Ka

John Cannon, known to some as 'the poor man's Pepys', was the self-taught son of a Somerset farmer. Though some episodes in Cannon's life have been partially drawn upon in other studies, this edition

The diverse historical, cultural, and physiological influences that determine sexual orientation are the focus of this fascinating work by one of the foremost investigators of human sexuality. Drawing

The word "lovemap" was first used by Dr. John Money in lectures at Johns Hopkins University in 1980 to symbolize "the neutral template expressed in every individual's sexuoerotic fantasies and practic

Controversial sexual researcher Money presents a third collection of his recent essays. They are arranged in sections on theoretical, developmental, and evolutionary sexology; clinical principles; and

To understand masculine and feminine social and political history in the second half of the 20th century, one must first understand the lexical history of the term gender, which did not become an attr

John Cannon, known to some as 'the poor man's Pepys', was the self-taught son of a Somerset farmer. Though some episodes in Cannon's life have been partially drawn upon in other studies, this edition

Studies the development of paraphilias and traces their roots to psychological, family, social, and cultural factors

An account of one man's triumph over the unusual compulsion of asphyxiophilia, a disorder in which sexual arousal and orgasm are dependent upon self-strangulation and asphyxiation. (Asphyxiophiliac ri

Southern California's highest and most rugged mountains are in the San Bernardino and San Jacinto ranges, in a unique region where desert cactus and pine trees, plus snow-capped peaks and palm oases,

Every day, every one of us is a leader in some way - we just don't necessarily know it. Leadership is about inspiring change and movement, whether on an individual level - a person's attitude, behavio

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook. Additional updates include:1.Nne Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and dem