" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand assoc
The success of the PGA TOUR lies in the compelling narratives of the golfers’ individual quests for achievement—making the tournament cut, winning a tournament, qualifying for the FedEx Cup Playoffs,
A portrait of the life and contributions of the late former NFL commissioner discusses his role in creating the business model for modern professional sports, negotiating the league's exemption from a
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups
"Intended as a readable textbook for undergraduates and their instructors, Understanding Baseball is designed to offer insights and inroads into baseball history as a rewarding academic subject worthy
