Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical
Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the post graduate students studying mass communication and public relations. It is d
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overv
An erudite work on tectonic resurgence in Late Quaternary time of the Indian subcontinent embracing India, Pakistan, Nepal, Bhutan, and Bangladesh, Neotectonism in the Indian Subcontinent dwells on th
