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36筆商品,1/2頁
國際行銷概論
滿額折
作者:WARREN J. KEEGAN; MARK C. GREEN  出版社:台灣培生教育  出版日:2011/01/01 裝訂:平裝
全書共分為十五章,第一部分介紹全球行銷的基本概念;第二部分介紹全球行銷環境,探討與分析全球行銷環境的內涵、趨勢、變遷、法規和文化,幫助讀者以此為基礎尋找商機和擬定全球化策略;第三部分說明如何在全球環境的機會中,確認目標市場區隔、定位和競爭策略,以及擬定市場進入策略,以獲取最大的競爭優勢;第四部分著重在全球行銷組合,包括產品和品牌決策、價格決策、配銷通路、溝通決策等。 本書不但涵蓋了全球行銷的基本
定價:460 元, 優惠價:1 460
庫存:1
The Flagellates: Unity, Diversity and Evolution
作者:Barry Leadbeater; J. C. Green  出版社:Taylor & Francis  出版日:2000/09/01 裝訂:精裝
Though scientists have long since stopped considering the many kinds of protozoa that use a flagellum for locomotion as a single group, researchers from Germany, the rest of Europe the US, and Austral
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Scientific Method:A Guide to Finding Useful Knowledge
滿額折
作者:Armstrong J. Scott Armstrong; Green Kesten C. Green  出版社:Cambridge University Press  出版日:2022/04/30 裝訂:平裝
定價:1511 元, 優惠價:95 1435
無庫存,下單後進貨(到貨天數約45-60天)
Healing The Body Politic ― The Political Thought of Christine de Pizan
作者:Karen Green (EDT); C. J. Mews (EDT)  出版社:Isd  出版日:2005/09/30 裝訂:精裝
Challenging the convention in philosophy and political science during the 20th century that there were no significant female political thinkers, scholars from Australia, New Zealand, the US, and Europ
定價:2700 元, 優惠價:1 2700
無庫存,下單後進貨(到貨天數約30-45天)
Global Marketing, Global Edition
滿額折
作者:Mark C. Green; Warren J. Keegan  出版社:Pearson Education Limited  出版日:2019/09/16 裝訂:平裝
定價:3574 元, 優惠價:95 3395
無庫存,下單後進貨(到貨天數約45-60天)
Global Marketing 9/E 2017 (Global Edition)
作者:Dr Warren J. Keegan; Mark C. Green  出版社:PEARSON  出版日:2016/05/24 裝訂:平裝
Brings Global Marketing to Life with Real-­World Examples NEW! and REVISED! Cases were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom exp
缺貨無法訂購
Global Marketing
作者:Warren J. Keegan; Mark C. Green  出版社:Pearson College Div  出版日:2016/01/17 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Plant MicroRNAs: Methods and Protocols
作者:Blake C. Meyers (EDT); Pamela J. Green (EDT)  出版社:Humana Pr Inc  出版日:2009/11/15 裝訂:精裝
MicroRNAs constitute a particularly important class of small RNAs given their abundance, broad phylogenetic conservation and strong regulatory effects, with plant miRNAs uniquely divulging their ancie
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02-25006600[分機130、131]。
Interpreting Bonhoeffer ― Historical Perspectives, Emerging Issues
滿額折
作者:Clifford J. Green (EDT); Guy C. Carter (EDT)  出版社:Augsburg Fortress Pub  出版日:2013/10/01 裝訂:平裝
定價:1537 元, 優惠價:1 1537
無庫存,下單後進貨(到貨天數約30-45天)
The Breeding Birds of Minnesota:History, Ecology, and Conservation
滿額折
作者:Lee A. Pfannmuller; Gerald J. Niemi; Janet C. Green  出版社:University of Minnesota Press  出版日:2023/06/13 裝訂:精裝
定價:3510 元, 優惠價:95 3335
無庫存,下單後進貨(到貨天數約45-60天)
Impacts of Oil Spill Disasters on Marine Habitats and Fisheries in North America
90折
作者:Alford; J. Brian; Peterson; Mark S.; Green; Christopher C.  出版社:PBKTYFRL  出版日:2020/09/30 裝訂:平裝
定價:2759 元, 優惠價:9 2483
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Narrative Impact—Social and Cognitive Foundations
作者:Melanie C. Green (EDT); Jeffrey J. Strange (EDT); Timothy C. Brock (EDT)  出版社:Taylor & Francis  出版日:2002/07/01 裝訂:精裝
The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located ac
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Buckeye Battleground ─ Ohio, Campaigns, and Elections in the Twenty-First Century
滿額折
作者:Daniel J. Coffey; John C. Green; David B. Cohen; Stephen C. Brooks  出版社:Univ of Akron Pr  出版日:2011/06/15 裝訂:精裝
In American politics, Ohio is a "battleground state"-- it's a highly competitive and bellwether state, particularly when compared to other large states and especially in presidential elections. Coffey
定價:1398 元, 優惠價:1 1398
無庫存,下單後進貨(到貨天數約30-45天)
Narrative Impact ─ Social and Cognitive Foundations
90折
作者:Melanie C. Green; Jeffrey J. Strange (EDT); Timothy C. Brock (EDT)  出版社:Taylor & Francis  出版日:2013/02/18 裝訂:平裝
The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located ac
定價:3119 元, 優惠價:9 2807
無庫存,下單後進貨(到貨天數約45-60天)
Out of Care:The Community Support of Juvenile Offenders
作者:D. H. Thorpe; D. Smith; C. J. Green; J. H. Paley  出版社:PBKTYFRL  出版日:2024/08/01 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
News Now ─ Visual Storytelling in the Digital Age
作者:Susan C. Green; Mark J. Lodato; Carol B. Schwalbe; B. William Silcock Ph.D.  出版社:Pearson College Div  出版日:2011/09/16 裝訂:平裝
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today’s broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The auth
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02-25006600[分機130、131]。
Rapid Thermal and Integrated Processing:VOLUME224
90折
作者:Edited by Jeffrey C. Gelpey ; Martin L. Green ; Rajendra Singh ; Jimmie J. Wortman  出版社:Cambridge University Press  出版日:1991/09/27 裝訂:平裝
Papers presented at a symposium of the MRS 1991 Spring Meeting in Anaheim, California on topics in temperature measurement in RTP systems, characterization of RTP structures, contacts and silicides, r
定價:1845 元, 優惠價:9 1661
無庫存,下單後進貨(到貨天數約30-45天)
The Elections of 2000 ─ Politics, Culture, and Economics in North America
滿額折
作者:Mary K. Kirtz (EDT); Mark J. Kasoff (EDT); Rick Farmer (EDT); John C. Green (EDT)  出版社:Univ of Akron Pr  出版日:2005/11/30 裝訂:精裝
The essays in this collection are the product of a conversation among scholars, spanning national borders and disciplinary boundaries, about the increasing integration of Canada, Mexico, and the Unite
定價:768 元, 優惠價:1 768
無庫存,下單後進貨(到貨天數約30-45天)
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