Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategi
Featuring humor and interesting examples that readers can understand and relate to, Brett W. Pelham and Hart Blanton's informative and comprehensive research methods book is one that users will really
Pelham (social psychology, National Science Foundation) and Blanton (social psychology, U. of Connecticut) supply undergraduate students in psychology with a research methods text that aims to provide
Self-perception and behavior do not occur in a social vacuum: who we are, and what we do, is often a function of what other people are and do. Others can inform us of who we are ("I am the only sane p
Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategi
