The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlin
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices to apply data in marketing strategy. It is the first text of
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices to apply data in marketing strategy. It is the first text of
