arch g woodside - 三民網路書店

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原文書（30）

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可訂購商品（28）

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$800以上（30）

出版日期

2020~2021 （1）

2018~2019 （1）

2016~2017 （6）

2016年以前（21）

裝訂方式

平裝（4）

精裝（26）

作者

Arch G. Woodside (EDT) （7）

Arch G. Woodside （3）

Mohammed Quaddus (EDT)/ Arch G. Woodside (EDT) （3）

Arch G. Woodside (EDT)/ Metin Kozak (EDT) （2）

Arch G. Woodside (EDT)/ Alain Decrop (EDT) （1）

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Emerald Group Pub Ltd （21）

PBKEMLGP （2）

C A B Intl （1）

Cab Intl （1）

Jai （1）

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共30筆商品，1/2頁

1.Essential Knowledge for Research in Marketing

作者：Arch G. Woodside 出版社：SAGE Publications UK 出版日：2011/06/30 裝訂：精裝

This book will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing.It provides some initial guidance on w

定價：2473 元，優惠價：1 2473

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2.Accurate Case Outcome Modeling: Entrepreneur Policy, Management, and Strategy Applications

作者：Arch G. Woodside(EDI) 出版社：Springer Nature 出版日：2020/11/26 裝訂：平裝

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3.Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

作者：Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2010/08/27 裝訂：平裝

Presents an understanding about business-to-business and organizational relationships. This title identifies real-life relationship paradoxes and explains how firms manage, not solve, these paradoxes.

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4.Tourism Sensemaking

作者：Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2011/11/10 裝訂：精裝

Editor Woodside (business, Boston College) provides an introduction surveying the papers, which are aimed at executives and planners concerned with a business understanding of tourism. Among the topic

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5.Advances In Culture, Tourism And Hospitality Research

作者：Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2008/11/30 裝訂：精裝

This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same indu

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6.The Complexity Turn ― Cultural, Management, and Marketing Applications

作者：Arch G. Woodside (EDT) 出版社：Springer Verlag 出版日：2017/02/23 裝訂：精裝

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antec

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7.Bad to Good ─ Achieving High Quality and Impact in Your Research

作者：Arch G. Woodside 出版社：Emerald Group Pub Ltd 出版日：2016/07/07 裝訂：平裝

Business scholars describe the bad research practices that are taught in courses and promulgated in most articles in most scholarly journals of finance, management, marketing, and organizational studi

定價：3409 元，優惠價：1 3409

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8.Making Tough Decisions Well and Badly ― Framing, Deciding, Implementing, Assessing

作者：Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2016/08/26 裝訂：精裝

Woodside presents readers with a collection of scholarly articles investigating the decision making process, including framing, deciding, implementing a decision, and assessing its impact. The five

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9.Trade Tales ─ Decoding Customers' Stories

作者：Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2017/09/05 裝訂：精裝

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media

定價：8797 元，優惠價：79 6950

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10.Case Study Research ― Core Skill Sets in Using 15 Genres

作者：Arch G. Woodside 出版社：Emerald Group Pub Ltd 出版日：2016/01/01 裝訂：精裝

This reference and guide for students, researchers, and scholars presents case-based theory, method, and applications and offers guidelines for conducting case study research in 15 genres, includin

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11.Improving the Marriage of Modelling and Theory for Accurate/Consistent Forecasts of Outcomes

作者：Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2016/11/30 裝訂：精裝

Volume 25 discusses strategies to avoid the conventional, and still dominant logic of using symmetric thinking and multiple regression analysis and to make use of asymmetric thinking, complexity theor

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12.Interfirm Networks

作者：Roger Baxter (EDT); Arch G. Woodside (EDT) 出版社：PBKEMLGP 出版日：2011/07/25 裝訂：精裝

This volume comprises three studies titled as follows: "Sensemaking in networks: using network pictures to understand network dynamics," "SMES' networking capability and international performance," an

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13.Business-to-Business Brand Management: Theory, Research, and Exeutive Case Study Exercises

作者：Mark S. Glynn; Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2009/07/01 裝訂：精裝

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service b

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14.Tourism Management ─ Analysis, Behaviour and Strategy

作者：Arch G. Woodside (EDT); Drew Martin (EDT) 出版社：Cab Intl 出版日：2008/03/15 裝訂：精裝

Planning and implementing successful tourism programs requires in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-maki

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15.Tourists?Behaviors and Evaluations

作者：Arch G. Woodside (EDT); Metin Kozak (EDT) 出版社：Emerald Group Pub Ltd 出版日：2014/08/08 裝訂：精裝

The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional

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16.Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics

作者：Mohammed Quaddus (EDT); Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2015/08/17 裝訂：精裝

The four chapters provide in-depth answers to the following issues. First, how do executives structure and make use of business intelligence (BI) to create and sustain firms' competitive advantages? E

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17.E-services Adoption ― Processes by Firms in Developing Nations

作者：Mohammed Quaddus; Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2015/10/07 裝訂：精裝

Quaddus and Woodside present readers with two in-depth investigations of the development of e-services adoption by companies operating in emerging economies. After the editors’ introduction focused on

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18.Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics

作者：Mohammed Quaddus (EDT); Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2015/10/28 裝訂：精裝

Editors Quaddus and Woodside collect in this volume contributions from a small group of experts and academics regarding the contemporary use of business intelligence, effective knowledge management, a

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19.E-Services Adoption ─ Processes by Firms in Developing Nations

作者：Mohammed Quaddus (EDT); Arch G. Woodside (EDT) 出版社：Emerald Group Pub Ltd 出版日：2015/11/25 裝訂：精裝

The two papers in volume 23B respond to concerns raised in volume 23A about the need for a better understanding of e-service adoption processes in developing nations. The first chapter surveys 819 Ind

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20.Tourists' Perceptions and Assessments

作者：Arch G. Woodside (EDT); Metin Kozak (EDT) 出版社：Emerald Group Pub Ltd 出版日：2014/06/30 裝訂：精裝

International contributors examine tourists’ perceptions before, during, and after both virtual and actual leisure-related planned and unplanned travel. The book seeks to link the field of tourism per

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