As consumers wrestle with tightening credit, economic uncertainties, unemployment, debt, the housing crises, global unrest, and prognostications of doom and gloom, doing something different is more im
Deliver the right message to the right target for the best results Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, yo
Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the
