Get the 411 on neuromarketingNeuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this study researchers are able to learn
The easy way to get a handle on bookkeepingAccurate and complete bookkeeping is crucial to any business owner, but it's also important to those who work with the business, such as investors, financial
Tried-and-true information and tips for selling like a proAre you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business?
Any company can benefit from creating an inbound marketing strategy—small and large, both B2B and B2C. For a company to survive in today’s business climate, it has to embrace the new way of marketing
Explore the fascinating history of Scotland in an easy-to-read guideWant to discover how a small island on the edge of Northern Europe packs an almighty historical punch? Scottish History For Dummies
Guide your sales force to its fullest potentialWith a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of s
Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that'
Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30 years—so if you’re approaching your golden year
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selli
Customer engagement can generate sales growth, competitive advantage, and profitability. Companies must be relevant and add value to win and retain customers. Customer Engagement For Dummies covers:en
Understand the ins and outs of running MYOB AccountRight softwareMYOB Software For Dummies covers everything you need to know about using MYOB, from setting up your accounting file to analysing sales
Resolving conflict in the workplace? No problem!Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared — Workplace Conflict Resolut
Get ahead in your personal and professional life with crowd-pleasing communication skillsPacked with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For
A wild ride through Canadian history, fully revised and updated!This new edition of Canadian History For Dummies takes readers on a thrilling ride through Canadian history, from indigenous native cult
Feel like you’re trying to dig out from under a mountain of debt without a shovel? Tired of working your tail off just to break even? Is the high cost of living taking all the joy out of life? Unless
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist
Business Valuation For Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a soli
It's a great blessing when a new mom with postpartum depression (PPD) is fortunate enough to be diagnosed early by a knowledgeable medical practitioner or therapist. But without guidance, it isn't alw
So you’ve been asked to lead a quality control initiative? Or maybe you’ve been assigned to a quality team. Perhaps you’re a CEO whose main concern is to make your company faster, m
Expert advice on a mature, reliable way to invest money According to Fortune magazine, investing in dividends is one of the top five ways to survive market instability. Dividend Stocks For Dummies gi
