A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that ev
For 60 years the Eurovision Song Contest has existed in a parallel universe where a song about the construction of a hydro-electric power station is considered cutting-edge pop, where half a dozen war
'Golden-shielded, silver-sworded, man-loving, male-child slaughtering Amazons,' is how the fifth-century Greek historian Hellanicus described the Amazons, and they have fascinated humanity ever since.
In this practical, readable and entertaining book, Caroline Spencer and Lesley Harris bring a new slant to a well-explored subject and propose significant shifts in an owner's understanding of why the
This book provides professional tips and techniques for those wishing to break into writing for TV whether it's a soap, series drama, or situation comedy. It covers all aspects of script writing such
Fact is never more strange than fiction than when it comes to crime, and the crimes described here are so bizarre it's inconceivable that they could have been made up. In this all-new collection of tr
With this book you'll discover great ways of making the most of every scrap of food available, without being forced into the cycle of buying more ingredients just to use up your leftovers. It includes
An invaluable guide to dealing with distressing voices from leading experts Hearing voices can be highly distressing and impact our health, well-being and day-to-day lives. This self-help guide explai
Introduction to Research Methods contains everything from developing an initial idea into a proposal, through to analysing data and reporting results. Whether you have to undertake a project as part o
Growing up is a juggling act. Our bodies and hormones change, usually at the same time as important decisions about our future need to be made. We often put extra pressure on ourselves, compare oursel
Fundamental does for physics what Tim's first book, Elemental, does for chemistry: it demystifies the topic in his trademark humorous, engaging style, including the most recent developments in the fie
'Brilliantly inventive and entertaining questions from the bookworm's bookworm' Mark Mason, author of Walk the Lines, Question Time and many moreThis is a literary quiz book with a difference. Rather
