An award-winning speaker, marketing specialist, and dedicated student of the Wright Brothers uses the experience of the famous first family of flight to create a plan for achieving success that is bas
Steinbock (researcher, Columbia Business School Institute for Tele-Information) traces the development of the Finnish Nokia Corporation, from its obscure origins to its current status as a global powe
Rugman (international business, Indiana U.) contends that there is no global economy and no homogenous marketplace. In this text for executives and managers, he argues that the vast majority of all bu
Larry Ellison, the founder, president, and CEO of software development company Oracle, is notorious for his aggressive business tactics and flamboyant lifestyle. Drawing upon interviews with his colle
Contributors associated with the eBusiness Research Center at Pennsylvania State University, the various corporations that fund the center, and other institutions offer advice on both moving an existi
Some 70% of newly hired senior executives leave their positions within the first two years. This book presents a process for ensuring that new leaders and their hiring organizations are able to levera
Combining research with success stories from large and small firms, the authors offer advice on boosting sales without increasing expenses. They describe techniques for every aspect of a complete sal
Mello draws on years of experience in product development, hardware engineering, software development, and marketing, in creating this text for executives and new-product professionals. She presents
Bean and Radford (consultants in marketing and development) argue that many new products fail because companies lack a reliable process for creating and marketing them. In this book, they offer a met
Contending that building customer loyalty requires common sense, a big-picture focus, and ongoing attention to details, Timm (organizational leadership and strategy, Brigham Young U.) presents seven s
Examines traits of "prime movers," that rare breed who create products, services, and industries that literally change the world. Looks at 70 great wealth creators and reveals core characteristics sha
Provides executives, managers, and human resource professionals with information on gauging human costs and improving productivity at the organizational, functional, and human capital management level
How to transform raw data into knowledge--and empower businesses with a significant competitive edge! What is a "data warehouse?" Its a database thats structured to support business decision making. A
