Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is
Attract the very best talent with a compelling employerbrandEmployer Branding For Dummies is the clear, no-nonsenseguide to recruiting and retaining top talent. Written by the headtalent warrior at Gl
Discover the Secrets of Personal Branding.Hi, my name is Mark and I am going to reveal to you my proven, step-by-step method of Personal Branding. In this book, I am going to outline many of the metho
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts a
Personal branding is going to be one of North American business’s most critical strategic initiatives in the next three to five years. Information is more accessible on individuals than ever before. S
Use Social Media to Build a Great Personal Brand---and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful person
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! I
Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already makin
Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticit
