Typography is an essential component of graphic design. Whether it provides continuity between disparate graphic elements, or acts as a solo piece, typography is as alluring and attractive as it is go
The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriti
Type and signage surround us. They are part of our daily lives and the history of whichever city we happen to live in. Whether old or new, each sign has a story to tell. In Characters, Stephen Banham
A graphic compendium of vintage American design and typography. Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose—aka Recapturi
This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read.We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients an
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital
Written by leading design scholar Alan Bartram, this book examines the rise and evolution of the Futurists' approach to typography and graphic design, placing it within the context of contemporary art
Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title seque
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable
