Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-he
In celebration of 15 bestselling years in print, this high-quality collector’s edition of Blue Ocean Strategy offers a superb reading experience for years to come, with a hard cover constructed of qua
Sunshine Spaces is about bringing a little of the outdoors into your home. Inspired by the colour and beauty of nature, designer Beci Orpin shares her ideas and guides you step-by-step through fun pro
