This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read.We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients an
Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the
More and more restaurants not only provide table services but also make food for eating elsewhere. Restaurants involved need a set of packages to satisfy both types of diners. A challenge for graphic
