This is a media writing guide for PR people.The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or
If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. In it you’ll find practical
Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis s
Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR disciplin
Richard Branson said: “your brand reputation is everything and you’ve got to fight to protect it” and reputation has shot up the boardroom agenda in the aftermath of the financial crisis of 2008. But
