Seth Godin may be the best intuitive marketer alive today. He`s in that tiny subset of the niche within the microcommunity of people who simply get it.－－－Randall Rothenberg, media and marketing column
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that tur
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
Who ever heard of a purple cow? How come Cow's spots are purple when every other cow's are gray or brown? Fed up with being different, Cow sets out on a quest to change her spots. Thanks to a gravel
Who ever heard of a purple cow? How come Cow's spots are purple when every other cow's are gray or brown? Fed up with being different, Cow sets out on a quest to change her spots. Thanks to a gravel
Brings together summaries of seventeen essential marketing classics in a single volume and includes Purple Cow by Seth Godin, Relationship Marketing by Regis McKenna, and The Tipping Point by Malcolm
Star QuiltThese are notes to lightning in my bedroom. A star forged from linen thread and patches. Purple, yellow, red like diamond suckers, childrenof the star gleam on sweaty nights. The quilt unfol
Seth Godin taught us to be "remarkable" in Purple Cow, and Guy Kawasaki stressed "enchanting" inEnchantment. Now Srinivas Rao explains the power of "unmistakable"--creati
