To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplic
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable compan
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a we
