This book is aimed at aspiring entrepreneurs and practicing managers who want to create, identify, or articulate business models that will serve as the foundation for success for their businesses, as
This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and markets, focusing on how to develop and m
The main purpose of this book is to provide students with a comprehensive understanding of a range of analytical tools that can be used to model, analyze, understand and ultimately design business pro
This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions—which is the most important of the 9 building blocks of the B
As the number of universities offering entrepreneurial programs continues to increase, there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan. This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm, or grow an existing one, starting from a firm's or team's capabilities. The core methodology is based on the 'entrepreneurial arch' which provides a more holistic view of entrepreneurship by dividing the business development process into six distinct segments. An important feature of this model is the inclusion of learning units focusing on opportunity identification, business design and risk reduction before the business planning stage is attempted. Illustrated with various real-world examples, this structured and concise book will appeal to students, as well as to practitioners looking to develop their entrepreneurial sk
As the number of universities offering entrepreneurial programs continues to increase, there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan. This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm, or grow an existing one, starting from a firm's or team's capabilities. The core methodology is based on the 'entrepreneurial arch' which provides a more holistic view of entrepreneurship by dividing the business development process into six distinct segments. An important feature of this model is the inclusion of learning units focusing on opportunity identification, business design and risk reduction before the business planning stage is attempted. Illustrated with various real-world examples, this structured and concise book will appeal to students, as well as to practitioners looking to develop their entrepreneurial sk
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.
Do you want your wireless network to be profitable? Wireless operators will find this practical, hands-on guide to network deployment invaluable. Based on their own extensive experience, the authors describe an end-to-end network planning process to deliver the guaranteed Quality of Service (QoS) that enables today's wireless IP services such as VoIP, WWW and streaming video. The trade-off between enhanced user experience and operator cost is explored in the context of an enhanced business model. Comprehensive examples are provided for: • GSM/GPRS/EDGE • WCDMA-UMTS/HSDPA • OFDM-WiMAX/LTE • mesh WiFi • packet backhaul Topics addressed include: • capacity/peak data rates • service latency • link budgets • lifecycle costs • network optimisation With a focus on practical design, the book is ideal for radio and core network planners, designers, optimisers and business development staff at operators and network equipment manufacturers. Extensive references also make it suitable for graduat
