An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most i
Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines in
This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing! In an engaging and interesting writing style, the auth
Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, support
This is the second edition of Randall?s concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview o
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Reade
This guide to medical practice marketing is written in a conversational style, and presents detailed strategies for retaining current patients and attracting new ones, motivating staff, communicating
Add the Internet to Your Marketing Arsenal-Guerrilla Style!The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics
A celebrated professional wedding photographer shares her insights into this exciting field, revealing the techniques necessary to master this business, from taking pictures to marketing. Original.
Tungate, a journalist specializing in media, marketing, and communication, examines the world of fashion from a brand perspective. He draws on interviews with individuals working in fashion to detail
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandi
Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and mar
Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examp
