Herodotus called his work an enquiry and wrote before 'history' was a separate discipline. Coming from Halicarnassus, at the crossroads between the Persian and Athenian spheres of influence, he combined the culture of Athens with that of the more pluralistic and less ethnocentric cities of east Greece. Alive to the implications of this cultural background for Herodotus' thought, this study explores the much neglected contemporary connotations and context of the Histories, looking at them as part of the intellectual climate of his time. Concentrating on Herodotus' ethnography, geography and accounts of natural wonders, and examining his methods of argument and persuasion, it sees the Histories, which appear virtually without antecedents, as a product of the late fifth-century world of the natural scientists, medical writers and sophists - a world of controversy and debate.
Herodotus called his work an enquiry and wrote before 'history' was a separate discipline. Coming from Halicarnassus, at the crossroads between the Persian and Athenian spheres of influence, he combined the culture of Athens with that of the more pluralistic and less ethnocentric cities of east Greece. Alive to the implications of this cultural background for Herodotus' thought, this study explores the much neglected contemporary connotations and context of the Histories, looking at them as part of the intellectual climate of his time. Concentrating on Herodotus' ethnography, geography and accounts of natural wonders, and examining his methods of argument and persuasion, it sees the Histories, which appear virtually without antecedents, as a product of the late fifth-century world of the natural scientists, medical writers and sophists - a world of controversy and debate.
Strengthen your understanding of the persuasive mechanisms used by terrorist groups and how they are effective in order to defeat them. Weaponized Words applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this basis in persuasion theory, a socio-scientific approach is generated to fight terrorist propaganda and the damage it causes.
Strengthen your understanding of the persuasive mechanisms used by terrorist groups and how they are effective in order to defeat them. Weaponized Words applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this basis in persuasion theory, a socio-scientific approach is generated to fight terrorist propaganda and the damage it causes.
Is economics a science? Deidre McCloskey says 'Yes, but'. Yes, economics measures and predicts, but - like other sciences - it uses literary methods too. Economists use stories as geologists do, and metaphors as physicists do. The result is that the sciences, economics among them, must be read as 'rhetoric', in the sense of writing with intent. McCloskey's books, The Rhetoric of Economics(1985) and If You're So Smart(1990), have been widely discussed. In Knowledge and Persuasion in Economics he converses with his critics, suggesting that they too can gain from knowing their rhetoric. The humanistic and mathematical approaches to economics, says McCloskey, fit together in a new 'interpretive' economics. Along the way he places economics within the sciences, examines the role of mathematics in the field, replies to critics from the left, right and centre, and shows how economics can again take a leading place in the conversation of humankind.
Is economics a science? Deidre McCloskey says 'Yes, but'. Yes, economics measures and predicts, but - like other sciences - it uses literary methods too. Economists use stories as geologists do, and metaphors as physicists do. The result is that the sciences, economics among them, must be read as 'rhetoric', in the sense of writing with intent. McCloskey's books, The Rhetoric of Economics(1985) and If You're So Smart(1990), have been widely discussed. In Knowledge and Persuasion in Economics he converses with his critics, suggesting that they too can gain from knowing their rhetoric. The humanistic and mathematical approaches to economics, says McCloskey, fit together in a new 'interpretive' economics. Along the way he places economics within the sciences, examines the role of mathematics in the field, replies to critics from the left, right and centre, and shows how economics can again take a leading place in the conversation of humankind.
