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有溫度的品牌行銷:Nike前行銷長精煉27年的創意領導課
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1.有溫度的品牌行銷:Nike前行銷長精煉27年的創意領導課

作者:葛雷格.霍夫曼  出版社:時報文化  出版日:2023/04/25 裝訂:平裝
★亞馬遜分類暢銷榜第一名★甫出版即售出11國版權,各國讀者爭相捧讀★《商業內幕》、《廣告時代》評選最具創意力的領導人品牌如何打動人心、與顧客建立強烈情感連結?透過Nike前行銷長的親筆傳記,一窺品牌幕後推手的經營心法!「作為品牌,絕不能忘記原則是觸動消費者的情感。」──Nike前行銷長,葛雷格.霍夫曼✦影星克里斯.伊凡感動推薦:「太鼓舞人心了。我愛不釋手。」✦行銷大師賽斯.高汀盛讚:「一個品牌不只是一個商標,而是一個故事。霍夫曼會幫助我們了解,致力於實踐創意,將如何讓每個故事變得更好。」▶▶霍夫曼從實習生到行銷長的27年奇幻旅程:.打造Nike+的logo,與賈伯斯攜手合作,創立Apple Watch Nike系列。.找來傳奇球星柯比.布萊恩推出聯名球鞋,加強Nike與運動明星之間的緊密聯繫。.為「小皇帝」勒布朗.詹姆斯打造爆紅影片,成功扭轉輿論方向。.為少數族裔發聲,推出「站起來,說出來」的Nike腕帶,全球迅速售出500萬套。.2012年倫敦奧運期間推出「活出你的偉大」活動,拓展了Nike的品牌特質。.2014年世界盃期間推出的影片,創下4億次觀看數,2,300萬按讚、留言與分享數,帶領Nike成為全球足球產業的首選品牌之一。▶▶向Nike前行銷長學習創意行銷心法:.鍛鍊好奇心:好奇心是一種肌肉,而肌肉需要鍛鍊。你必須塑造充滿創意性好奇心的氛圍。.抱持同理心:同理心是創意的泉源,當你碰觸到受眾的心理,達到感動他們的層次,便能建立觸動人心的品牌。.勇於被記住:就像歷久不衰的世界名著一樣,品牌要透過說故事的方式,激發人們的情感,創造記憶點,才能讓品牌永流傳。.建立品牌優勢:培養強而有力的創意文化,才能建立與消費者之間的情感聯繫,而這正是品牌最重要的競爭優勢所在。.打造夢幻團隊:學會擁抱團隊裡的夢想家,讓安靜的聲音說得最響亮,創造多樣性的氧氣,進而打造可自由發揮創意的夢幻隊伍。本書作者霍夫曼於1992年以實習生的身分進入Nike,27年來,靠著與眾不同的創意與毅力,最終成為行銷長。他是Nike創新策略背後的主要推手,透過說故事和群眾體驗,成功帶領Nike攀向一座又一座品牌聲量的高峰。霍夫曼認為,品牌能持續存活的關鍵要素,在於產品和人們之間強烈的情感連結。要觸動消費者的心弦,並不需要投入上百萬的經費;品牌與顧客之間的情感聯繫,取決於故事的力道與連結的深度。不管你是一人團
定價:430 元, 優惠價:9 387
庫存:2
Logo Life
滿額折

2.Logo Life

作者:Ron van der Vlugt  出版社:Bis Publishers UK  出版日:2012/12/03 裝訂:精裝
Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton...a mind forever voyaging through strange seas of thou
定價:1374 元, 優惠價:79 1085
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Hard Core Logo

3.Hard Core Logo

作者:Michael Turner  出版社:Consortium Book Sales & Dist  出版日:2010/10/05 裝訂:平裝
Hard Core Logo, first published in 1992, is an epistolary novel acclaimed for its realistic depiction of the life of a punk rock band. Consisting of monologues, conversations, letters, interviews, pho
定價:558 元, 優惠價:1 558
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Identify Yourself ― The Logo for Your Life
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4.Identify Yourself ― The Logo for Your Life

作者:Lora Starling  出版社:Balboa Pr  出版日:2017/07/11 裝訂:平裝
定價:630 元, 優惠價:1 630
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Identify Yourself ― The Logo for Your Life
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5.Identify Yourself ― The Logo for Your Life

作者:Lora Starling  出版社:Balboa Pr  出版日:2017/07/11 裝訂:精裝
定價:1258 元, 優惠價:1 1258
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Tongue Ties ― Logo-eroticism in Anglo-hispanic Literature

6.Tongue Ties ― Logo-eroticism in Anglo-hispanic Literature

作者:G. Firmat  出版社:Palgrave Macmillan  出版日:2003/11/20 裝訂:平裝
'Before it becomes a political, social, or even linguistic issue, bilingualism is a private affair, intimate theater'. So writes Firmat in this ground-breaking study of the interweaving of life and la
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02-25006600[分機130、131]。
Barred for Life ─ How Black Flag's Iconic Logo Became Punk Rock's Secret Handshake
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7.Barred for Life ─ How Black Flag's Iconic Logo Became Punk Rock's Secret Handshake

作者:Stewart Dean Ebersole; Jared Castaldi (PHT)  出版社:Independent Pub Group  出版日:2013/02/14 裝訂:平裝
Cataloging the legacy of the American punk rock pioneers Black Flag, this photo documentary uses stark, contrasting portraits to share the stories of the die-hard fans who wear the iconic four-barred
定價:978 元, 優惠價:1 978
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Bear ─ The Life and Times of Augustus Owsley Stanley III
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8.Bear ─ The Life and Times of Augustus Owsley Stanley III

作者:Robert Greenfield  出版社:Thomas Dunne Books  出版日:2017/10/31 裝訂:平裝
The creator of the dancing bear logo and designer of the Wall of Sound for the Grateful Dead, Augustus Owsley Stanley III, better known by his nickname, Bear, was one of the most iconic figures in the
定價:665 元, 優惠價:79 525
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Graham Norton: Laid Bare
90折

9.Graham Norton: Laid Bare

作者:Alison Bowyer  出版社:André Deutsch Ltd UK  出版日:2009/11/01 裝訂:平裝
He hosted?the GLAAD Media Awards, appeared on Kathy Griffin: My Life on the D-List, had a cameo part in Another Gay Movie, and can be seen regularly?on BBC America?and Logo?engaging his audience in?ov
定價:558 元, 優惠價:9 502
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Reimagining Design
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10.Reimagining Design

作者:Kevin G. Bethune  出版社:Mit Pr  出版日:2022/02/22 裝訂:精裝
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving―how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage
定價:873 元, 優惠價:79 690
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夢想很近,開一家人氣麵包店!:終於等到這一本!擬對計畫,成功實現你的麵包店人生

11.夢想很近,開一家人氣麵包店!:終於等到這一本!擬對計畫,成功實現你的麵包店人生

作者:田川美由  出版社:原點  出版日:2015/06/26 裝訂:平裝
終於等到這一本!日本職人教你成功開人氣麵包店的秘訣,加贈台灣經驗學! ◎第一本從一日作息、創業概念、好用設備……一步步教你開麵包店的書。◎日本職人的開店心路歷程,給還在猶豫的你,最實際的當頭棒喝或定心丸。◎教你擬定創業概念清單、找尋店面、籌措資金、設計店家LOGO等,逐步走向開店之路。◎賣什麼麵包好?如何定價、吸引顧客上門、架設專屬網站,教你打造人氣麵包店的秘訣。◎告訴你老闆的一日作息,讓你清楚「
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The Good Luck Sister ― A Wildstone Novella
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12.The Good Luck Sister ― A Wildstone Novella

作者:Jill Shalvis  出版社:William Morrow & Co  出版日:2018/05/01 裝訂:平裝
This summer, romance blooms again in Wildstone! After a difficult few years, Tilly Adams is ready for life to start going right. Though she has a case of first-day nerves teaching art at the local community college, she knows it isn’t anything a few snuggles from her rescue puppy won’t cure. Until she sees Dylan Scott again, her one-time BFF and first love sitting in the front row. Dylan knows he should’ve left well enough alone, but when he sees Tilly living her dream, he can’t help but make contact. Ten years ago, he left Wildstone and everything in it behind, including Tilly. He had his reasons, but now he wants her back in his life, anyway he can get her. When Tilly agrees to design the logo for Dylan’s new helicopter touring company, it’s business only . . . until she finds herself falling into his arms once again. Can she possibly open her heart back up to the only man who’s ever broken it? But soon they’re both realizing the truth—love always deserves a second cha
定價:175 元, 優惠價:79 138
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Spinjitzu Brothers #4: The Chroma's Clutches (Lego Ninjago)
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13.Spinjitzu Brothers #4: The Chroma's Clutches (Lego Ninjago)

作者:Random House  出版社:Random House  出版日:2022/09/06 裝訂:精裝
The action-packed world of LEGO(R) NINJAGO(R) Spinjitzu comes to life in this illustrated chapter book featuring Wu and Garmadon in their early adventures on the road to becoming Spinjitzu Masters! Wu and Garmadon both want to become Spinjitzu Masters--but there are many who stand in their way--especially each other. As the LEGO(R) ninja brothers travel the land, they face epic tests to see if they have what it takes to gain the skills they need to become true legends of Spinjitzu! This illustrated hardcover chapter book series features the LEGO(R) NINJAGO's Spinjitzu Brothers and exciting illustrations! LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and NINJAGO are trademarks and/or copyrights of the LEGO Group. (c)2022 The LEGO Group. All rights reserved.
定價:350 元, 優惠價:1 350
無庫存,下單後進貨(到貨天數約30-45天)

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