Is your company spending too much time on strategy development?with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring ?What Is Strategy?” by Michael E.
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本書集結全球頂尖管理雜誌《哈佛商業評論》中策略大師的經典之作，包括波特（Michael E. Porter）、金偉燦（W. Chan Kim）、柯林斯（James C. Collins）、柯普朗（Robert S. Kaplan）等的作品，告訴你：■ 牽動競爭態勢的力量為何？爭奪利潤的對手不僅是同業，還包括：顧客、供應商、潛在新進公司、替代性產品，它們形塑了產業競爭的特性。■ 如何開發未開發的市場
