Don't care about ecology? This book is for you. Morton sets out to show us that whether we know it or not, we already have the capacity and the will to change the way we understand the place of humans in the world, and our very understanding of the term 'ecology'. A cross-disciplinarian who has collaborated with everyone from Bjork to Hans Ulrich Obrist, Morton is also a member of the object-oriented philosophy movement, a group of forward-looking thinkers who are grappling with modern-day notions of subjectivity and objectivity, while also offering fascinating new understandings of Heidegger and Kant.Calling the volume a book containing 'no ecological facts', Morton confronts the 'information dump' fatigue of the digital age, and offers an invigorated approach to creating a liveable future.
McNally, an author, speaker, and consultant in leadership and brands, and Speak, an author, speaker, and specialist in brand building, explain the concept of developing a personal brand as a process of discovering one's self and aspirations, arguing that the best way to establish a strong, memorable brand is to make a positive difference in the lives of others through lasting impressions that build trusting relationships. They describe how to identify key components of a brand, convey it to the world, see if it aligns with important relationships, and assess progress. This edition has been revised and updated to incorporate new material on how to use social media to build a personal brand and case studies of individuals whose personal brands have impacted the world, such as Temple Grandin and Terry Fox. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
