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Alcoa, incorporated in 1919 and located in Blount County, was established by Aluminum Company of America (ALCOA) officials who desired to create a residential community for employees. The company was

When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-evident that the new technology would be a business success. Problems involving the technology had to be solved. Capital and a labour force were needed. The most pressing entrepreneurial dilemma was the need to develop markets for what was then a novelty product. George David Smith examines how Alcoa met these problems, with special attention to innovation, from Alcoa's beginnings through its development into one of the most successful monopolies in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book then analyzes the undoing of Alcoa's monopoly by war and antitrust, and examines how the firm adapted to evolving forms of oliogopolistic and global competition.

When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-evident that the new technology would be a business success. Problems involving the technology had to be solved. Capital and a labour force were needed. The most pressing entrepreneurial dilemma was the need to develop markets for what was then a novelty product. George David Smith examines how Alcoa met these problems, with special attention to innovation, from Alcoa's beginnings through its development into one of the most successful monopolies in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book then analyzes the undoing of Alcoa's monopoly by war and antitrust, and examines how the firm adapted to evolving forms of oliogopolistic and global competition.

Creating the Multicultural Organization challenges organizations to move away from merely "counting heads for the government" and begin creating effective strategies for a more positive approach to m

The American Takeover deals with the aluminium and bauxite industry in Guyana and Suriname. Basing himself on extensive archive studies, the author describes the emergence of the bauxite industries du

From Alcoa to Xanterra, the companies profiled in these pages have taken the lead in linking growth and profitability with a commitment to protecting and preserving the earth. The sustainable strateg

Alcoa Presents: One Step Beyond made its television debut in 1959, nine months before Rod Serling’s classic The Twilight Zone, and paved the way for a generation of television programs devoted to para