In putting together this volume of the Advances in International Marketing series, editors Swan (College of William and Mary) and Zou (U. of Missouri-Columbia) hope to promote "lateral thinking" about
St. Tikhon, Patriarch of Moscow (Vasily Ivanovich Bellavin, 1865–1925) is one of the most important figures of both Russian and Orthodox Church history in the 20th century. Yet 90 years after his deat
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increa
