The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examp
As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elabor
Three specialists in social science methodology (Syracuse U. and U. of Texas-Austin) discuss how new theories originate and how they are elaborated, from their most basic conceptual building blocks th
