The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strate
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural
The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option t
Harnessing Place Branding through Cultural Entrepreneurship draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the publi
