Caveat venditor?let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with ?big data,” customers are about to get personal in their own ways, wit
Beginning as a Web site in 1999 where the authors posted ninety-five theses about the new reality of the networked marketplace, this book enlarges on those themes through dozens of stories and observa
Beginning as a Web site in 1999 where the authors posted ninety-five theses about the new reality of the networked marketplace, this book enlarges on those themes through dozens of stories and observa
