Today, supply chain transformation for creating customer value continues to be a priority for many companies, as it enables them to gain a competitive advantage. While value creation is shaped by exte
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and pr
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.This is one of the first books that examines the interface of Marketing and Production, with
