Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have spe
Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have spe
The Routledge Companion to Consumer Behavior promises to be a contemporary classic, edited by the author of the leading consumer behavior textbook in North America. Each topic is cleverly divided into
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the co
"The Sales Survival Handbook, the funniest sales book of all time." --Hubspot Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You al
Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not de
Companies can achieve success and customer retention not only through the provision of good products but also by offering effective services and developing good relationships with supply chain members
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates th
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and f
Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation ha
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation ha
More than 1,000 Quote Judges (salespeople, sales managers, trainers, consultants, and bloggers) rated 1,005 quotes. 307 great ones made the book. Six parts: Think Big, Get Going, Keep Going, Make the
Marketing, Sales & Service in the World of Work series provides an age-appropriate and interactive introduction to the nationally recognized Marketing career pathway using informal self-assessment ele
