An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and resu
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, anal
The Digital Marketing Handbook teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-i
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – throug
The way we make decisions has fundamentally changed. We’ve become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our prob
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building cus
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic em
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.
Readers receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a
"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." Katherine Annette Burnsed, University of South Caro
"This book aims to systematize the main areas of research emerging from the intersection of digital economics, technology and open innovations to establish a future research agenda and create a framew
The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing. While Strategic Marketing is
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing:
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
