Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and ov
How to sell art or anything else online without leaving your home.Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with sol
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays en
More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. How an organisation manages this ever increasingly important resource - dat
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrep
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling?the definitive quick-reading rulebook for how to use the power o
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions,
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising star
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions,
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".This updated edition connects digital marketing topics t
"Success is Assured" was born from a pair using those design practices over a century ago: The Wright Brothers. They set about methodically learning the causal relationships between the different desi
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".This updated edition connects digital marketing topics t
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of i
This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hiea
