Investigations into Modeling Online Brand Equity
商品資訊
商品簡介
1.1 Introduction
Creating and maintaining the Brand Equity of e-commerce companies is driven by marketing actions. Brand Equity (BE) accumulates over time and is a reflection of the marketing actions. Though there are many models proposed for building Customer-Based Brand Equity in the online context is an under-researched area. Our research investigates the antecedents of online Brand Equity and studies the effect of these on Brand Equity.
This Chapter introduces the research context. It also highlights the research gaps and research contributions. The structure of the thesis is presented at the end of this Chapter
主題書展
更多書展本週66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。