Learning about Pitching: Learn several unique pitching skills including the benefits

The goal of this Process Pitch is for students to show they have learned a process for finding successful business models. This approach:

• Emphasizes skill development
• Values testing business models "outside the building"
• Engages all students in the process

In process pitches, students demonstrate:

• They understand the business model validation process
• They applied that process and evolved their business model based on experimentation
• The entire process was led by their customers' emotional needs/problems

The reason this approach is so engaging is because it focuses students on skill acquisition: business modeling, testing business model assumptions, customer interviews, etc. Because you assess students on their process, they are incentivized to test their business model and report accurate results. The emphasis is on the students' journey, not their outcome; the goal is not success or failure but what they learned during the process.

Creating a winning sales pitch is all about making customers acutely aware of the value that they will derive from your solution and compelling the audience to action through insight.

A sales professional who can create powerful customer insights and communicate the differentiated value that your solution brings is of exponential value to your organisation.

How does Pitching Skills sales training work? This sales training course illustrates that, central to a successful pitch, are two components; a compelling business case and the insights that will significantly improve your client's business.

Cynthia Armstrong shares unique pitching skills as well as its benefits