Media Convergence and the Development Strategies of Radio and Television in China

CHAPTER ONE: THE RISE, CONCEPT AND MANIFESTATIONS OF MEDIA CONVERGENCE 1.1 Concept and research overview of media convergence 1.2 Impetuses to the rise of media convergence 1.2.1 Internal impetuses 1.2.2 External forces 1.3 Manifestations of media convergence 1.3.1 Microscopic level: the convergence of media technologies 1.3.2 Mesoscopic level: the convergence of organisational structures, production processes and product forms 1.3.3 Macroscopic level: the convergence of the media industry, media regulation as well as media and society CHAPTER TWO: THE CHALLENGES AND OPPORTUNITIES FACING RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 2.1 The challenges and predicaments facing radio and television against the background of media convergence 2.1.1 The predicament of talent loss: the separation of "top resources" 2.1.2 The predicament of advertising loss: the transfer of capital support 2.1.3 The predicament of interest patterns: the transformation of the media market 2.1.4 The challenge of communication channels: new media begin to set the agenda for traditional media 2.1.5 The challenge of communication platforms: the changing and growing demand of audience for information 2.1.6. The challenge of communication content: the online culture that is shaping the social forms 2.1.7 The challenge of media operations: systematic pitfalls and losing sway in public opinion 2.1.8 The challenge of organisation management: deficiencies in departmental setup and the talent-cultivation system 2.2 Inadequacies and causes of radio and television against the background of media convergence 2.2.1 Macro-perspective 2.2.2 Meso-perspective 2.2.3 Micro-perspective 2.3 Exploring the causes impeding the business development of media convergence 2.3.1 Deep-rooted inertial thinking of conventional media failing to adapt to the development needs of the Internet 2.3.2 Barriers of conventional systems and mechanisms become institutional factors of media transformation 2.3.3 Lack of quality content online, where conventional content still dominates 2.3.4 Conventional channels dominate, new-media channels lack variety and inadequate online infiltration 2.3.5 Insufficient use and convergence of technology by new media 2.4 Development opportunities for radio and television against the background of media convergence 2.4.1 Content-wise: diverse sources and formats 2.4.2 Channel-wise: complement and convergence of new and old media 2.4.3 Platform-wise: the drive of digital technology and social mechanisms 2.4.4 Operation-wise: development of the media market and changes of profit models 2.4.5 Management-wise: renewal of management concepts and organisational structures CHAPTER THREE: CASES OF REFORMS OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 3.1 Cases of media convergence of foreign radio and television 3.1.1 Media convergence of the BBC 3.1.2 Media convergence of CNN 3.1.3 Media convergence of NHK 3.2 Cases of reforms of radio and television in China 3.2.1 Media convergence of new-media newsroom of China Global Television Network 3.2.2 Media convergence of Shanghai Media Group 3.2.3 Media convergence of Golden Eagle Broadcasting System 3.2.4 Media convergence of Shenzhen Media Group单击此处输入文字。 CHAPTER FOUR: COMMUNICATION STRATEGIES OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 4.1 The evolution of China's media system 4.1.1 Initial choice: party-controlled media 4.1.2 First r