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商品簡介
Business MindTapV2.0 allows students to use a “learn by doing” approach, creating an environment that not only helps them to better retain concepts, but also helps them get that hands-on business decision-making practice they need for the real-world! MindTapV2.0 reflects how today’s students want to learn & that’s why it’s successful. Through varied, interactive and purposeful activities, Business MindTapV2.0 facilitates a learn by doing approach that makes for a more engaging course experience!
作者簡介
作者：William M. Pride
現職：Texas A&M University
作者：Robert J. Hughes
現職：Dallas County Community Colleges
作者：Jack R. Kapoor
現職：College of DuPage
現職：Texas A&M University
作者：Robert J. Hughes
現職：Dallas County Community Colleges
作者：Jack R. Kapoor
現職：College of DuPage
目次
Ch 1 Exploring the World of Business and Economics
Ch 2 Being Ethical and Socially Responsible
Ch 3 Exploring Global Business
Ch 4 Choosing a Form of Business Ownership
Ch 5 Small Business, Entrepreneurship, and Franchises
Ch 6 Understanding the Management Process
Ch 7 Creating a Flexible Organization
Ch 8 Producing Quality Goods and Services
Ch 9 Attracting and Retaining the Best Employees
Ch10 Motivating Employees and Teams
Ch11 Enhancing Employee-Management Relations
Ch12 Building Customer Relationships through Effective Marketing
Ch13 Developing and Managing Products
Ch14 Managing Distribution and Pricing
Ch15 Developing Integrated Marketing Communication
Ch16 Exploring Business Technology
Ch17 Using Accounting and Financial Information
Ch18 Understanding Money, Banking and Credit
Ch19 Mastering Financial Management
Ch20 Understanding Personal Finance and Investments
Ch 2 Being Ethical and Socially Responsible
Ch 3 Exploring Global Business
Ch 4 Choosing a Form of Business Ownership
Ch 5 Small Business, Entrepreneurship, and Franchises
Ch 6 Understanding the Management Process
Ch 7 Creating a Flexible Organization
Ch 8 Producing Quality Goods and Services
Ch 9 Attracting and Retaining the Best Employees
Ch10 Motivating Employees and Teams
Ch11 Enhancing Employee-Management Relations
Ch12 Building Customer Relationships through Effective Marketing
Ch13 Developing and Managing Products
Ch14 Managing Distribution and Pricing
Ch15 Developing Integrated Marketing Communication
Ch16 Exploring Business Technology
Ch17 Using Accounting and Financial Information
Ch18 Understanding Money, Banking and Credit
Ch19 Mastering Financial Management
Ch20 Understanding Personal Finance and Investments
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