90折
Beauty of Crowdfunding：Blooming Creativity and Innovation in the Digital Era
- 系列名：Routledge Frontiers of Business Management
- ISBN13：9780367198534
- 出版社：PBKTYFRL
- 作者：Sunghan (Shanghai Jiao Tong University Ryu China)
- 裝訂／頁數：精裝／132頁
- 規格：15.9cm*23.5cm (高/寬)
- 出版日：2019/12/16
定 價：NT$ 8100 元
優惠價：90 折 7290 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools. This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society.
The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices. The book begins with origins, basic notions, and antecedents of crowdfunding.
In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.
The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices. The book begins with origins, basic notions, and antecedents of crowdfunding.
In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.
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