商品簡介
This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business.
Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:
The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole.
Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases.
An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication.
Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager.
A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。