Cultural Heritage

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage.

This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage.

Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.

Dr Adriana Campelo is Director of Resilience for Municipal Government of Salvador and Chief Resilience Officer under the 100 Resilient Cities pioneering by the Rockefeller Foundation. She holds a PhD in Marketing Management from University of Otago in New Zealand and has published in many academic journals.

Ms Laura Reynolds is in the final stages of an ESRC funded PhD at Cardiff Business School. Her thesis is a critical exploration of the city branding process. Her main research interests include city branding, brand governance, and heritage tourism.

Dr Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. He is also Extra Ordinary Professor at the University of Pretoria’s Institute of Business Science. Dr Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.

Michael B. Beverland is Professor of Marketing at the University of Sussex. He is an Associate Editor for the Journal of Marketing Management. His research primarily focuses on marketplace authenticity and has been published in (among others) the Journal of Advertising, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management, and Journal of the Academy of Marketing Science. A summary of his work can been found in Building Brand Authenticity: 7 Habits of Iconic Brands (Palgrave MacMillan 2009/2016).