國際商務英文與函電(第2版)（簡體書）

本書包含國際商務的一些最新知識, 著重介紹國際商務業務過程中對外英文函電的寫作, 包括: 商業書信的寫作要求, 建立貿易關係, 促銷, 詢盤與回復, 報價、發盤和還盤, 訂單、銷售合同及履行, 支付條款, 保險, 裝運, 抱怨與調停, 進出口貿易與補償貿易, 對外直接投資與合資企業等章節。

Unit One Global Economy and Market Globalization
Globalization of Markets
Phases of Globalization
Dimensions of Market Globalization
Drivers of Market Globalization
Finn-level Consequences of Market Globalization: Internationalization of the Firms Value Chain
China in Global Economy
Vocabulary
Unit Two International Business
Introduction
Activities in International Business
The Nature of International Trade
The Nature of International Investment
Services Trade as Normal Products
How does International Business Differ from
Domestic Business？
The Four Risks in Internationalization
Who Participates in International Business？
Why Should We Study International Business？
Facilitator of the Global Economy and Interconnectedness
Contributor to National Economy
A Competitive Advantage for the Firm
A Competitive Advantage for Us
Vocabulary
Unit Three Business Letter Writing
Writing Principles of Business Letters
Layout of Business Letters
Letter Forms
Semi-indented Letter Style
Blocked Letter Style
Words and Expressions Commonly Used in Foreign Trade
Unit Four Establishing Business Relations
Specimen Letters
Vocabulary
Words and Expressions Commonly Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Case Study
Exercises
Unit Five Sales Promotion
Specimen Letters
Vocabulary
Words and Expressions Commonly Used in Foreign Trade
Preposition
Business Conversations
Useful Expressions
Exercises
……
Unit Six Enquiries and Replies