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商品簡介
Scientists say half the work we do will soon be done by robots. The one skill that ensures our relevance on the job market is creativity. And even if science is wrong, it’s still big fun to develop yourself creatively. In this book you learn what creativity is and why we should it kill its number one enemy: the f*ckoff gnome. Develop your basic skills, learn how a smart creative process can be executed and pick up on brilliant idea judgment tools. Creativity Works! provides great instructions to successfully prototype and sell your ideas, solutions and concepts. Let’s beat the robot!
作者簡介
Joris van Dooren started his career developing concepts as a creative in advertising and since 2009 he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands. Coen Luijten worked for many years in the banking and insurance industry. He gained his Master's degree in Imagineering (Master's in Business Innovation) in 2017 and he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010.
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