Evidence-based Management ― How to Use Evidence to Make Better Organizational Decisions
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商品簡介
Business decisions are too often based on fads, fashions, hunches and the success stories of famous CEOs. Making decisions in this way without properly assessing the business needs, capabilities and relevant organizational data results in wasted time, money and effort. Evidence-Based Management shows how to avoid these mistakes by using a combination of critical thinking and the best available evidence to make sound business decisions.
This comprehensive guide will allow readers to answer questions including: What counts as good quality evidence? How can I avoid pseudoscience and business falsehoods? How do I determine what organizational data I need and how do I collect it in line with privacy rules? Most importantly, Evidence-Based Management will empower readers to ask the right questions of the evidence and interpret it to add real business value. In order to assess whether turnover of top performers is really higher than the rest of the workforce, whether a dip in engagement scores is pure chance or due to significant issues or whether a change management initiative is really necessary, this is an invaluable guide. Online resources include case studies, exercises, lecture slides and further reading.
作者簡介
Eric Barends is Managing Director of the Center for Evidence-Based Management, based in the Netherlands, as well as a visiting lecturer at New York University, Australia National University and the Amsterdam School of Management.
Denise Rousseau is the H. J. Heinz II University Professor of Organizational Behaviour and Public Policy at Carnegie Mellon University's Heinz College and Tepper School of Business, Pennsylvania.
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