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Performance and Image Enhancing Drugs and Substances ― Issues, Influences and Impacts
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Performance and Image Enhancing Drugs and Substances ― Issues, Influences and Impacts

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:NT$ 9350 元
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908415
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

In the pursuit of more muscle, enhanced strength, sustained endurance, and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts, and body conscious gym-users are turning to performance and image-enhancing drugs and substances (PIEDS). In many instances, such use occurs with little regard for the health, social, and economic consequences.

This book presents a nuanced, evidence-based examination of PIEDS. It provides a classification of PIEDS types, physical impacts, rates of use, user profiles, legal and sporting status, and remedial program interventions, covering both elite and recreational use.

It offers the perfect guide to assist students, government policy makers, and sport managers in understanding the complex issues surrounding PIEDS consumption. It is also an invaluable reference for elite, community, and recreational athletes when making informed choices about safe and efficacious consumption of PIEDS.

作者簡介

Aaron C.T. Smith is Professor of Sport Business at the Institute for Sport Business, Loughborough University, UK. His research investigates psychological, organisational and policy change in sport, business, health, religion, technology, and society.

Bob Stewart is a Principle Consultant with Aztek Developments and a former Professor of Sport Policy in the College of Sport and Exercise Science at Victoria University, Australia. Bob has a special interest in player regulation in professional team sports, and the ways in which the forces of neoliberalism and hyper-commercialism shape the structure and conduct of contemporary sport.

Kate Westberg is Associate Professor of Marketing at RMIT University, Australia. Her research focuses primarily on the areas of sport marketing and sponsorship, branding, social marketing and behavioural change.

Constantino Stavros is Associate Professor of Marketing at RMIT University, Australia and the Editor-in-Chief of Sport, Business and Management: An International Journal. His research interests lie predominantly at the intersection of consumption and technology.

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優惠價:90 8415
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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