How Transformative Innovations Shaped the Rise of Nations ― From Ancient Rome to Modern America
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商品簡介
Over the last 2000 years, critical innovations have transformed small regions into global powers. But they have faded when they did not embrace the next big innovation. Gerard J. Tellis and Stav Rosenzweig argue in ‘How Transformative Innovations Shaped the Rise of Nations’ that openness to new ideas and people, empowerment of individuals, and competition are key drivers in the development and adoption of transformative innovations. These innovations included concrete for Rome; swift equine warfare for Mongolia; critical navigational innovations for the golden ages of Chinese, Venetian, Portuguese and Dutch empires; the patent system and steam engine for Britain; and mass production for the United States of America.
作者簡介
Gerard J. Tellis is an expert in innovation, market entry, global diffusion of new products, advertising, social media and pricing.
Stav Rosenzweig is an expert in innovation, knowledge creation and public policy, and their interrelations in business and marketing strategy.
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